CLIENT REVIEWS AND TESTIMONIALS

Red Element Graphics has been fortunate to work with fantastic folks, many of whom have shared thoughtful client reviews. A selection of them follows, reflecting on work done for individuals, non-profits, businesses, and university programs.

Jessica Wirgau

Executive Director / The Community Foundation of the New River Valley

Working with Malaika on developing marketing pieces for the Foundation’s most recent fundraising campaign was wonderful. She listens closely to needs and offers useful advice on formats and design elements that can best communicate the message. She’s an excellent communicator, particularly adept at asking good questions and laying out different choices as she’s developing a piece. Without a dedicated marketing staff person, the work of developing content often fell down my to-do list. Malaika was incredibly patient and flexible, and she stepped in to help with content to keep us moving forward. I’m thrilled with the final products and would highly recommend Malaika to anyone looking for graphic design services.

Michael Garvin, Ph.D.

Program Director / Virginia Tech BioBuild

We presented Malaika with quite a challenge to develop a visual image and identity via a logo for our new interdisciplinary doctoral program exploring intersections between biology and the built environment. She quickly delivered several very appealing concepts. We ultimately chose a logo that represents us with the elegant simplicity that we sought, which other designers were unable to create. Throughout, Malaika was a pleasure to work with. Her attention to our needs, the visual images that she drafted, and the descriptions that she provided of the images helped us to better understand what we were aiming for in the graphic design. We will work with her again.

Ellen Stewart

Grants Coordinator / Town of Blacksburg and NRV HOME Consortium

When we were developing the new TimeBank program we were really concerned about the importance of getting the word out to the community. Malaika assisted us in developing a logo that really stands out and speaks to what we are all about. She spent a lot of time helping us to define what we wanted to communicate, and obviously cared a lot about wanting to get it right for us. The result is beautiful and unique, creating a brand that can be used in multiple applications and be instantly recognized.

Kathy Hosig, Ph.D.

Director / Virginia Tech Center for Public Health Practice and Research

Malaika designed the perfect visual identity for our Center. She was attentive to detail from the beginning. After meeting with us and listening to our needs, she produced a design brief that showed us that she understood our goals for the Center and the visual. She quickly presented us with several concepts to choose from, showcasing her creativity, perceptiveness, intuition and versatility. Once we picked a concept, Malaika worked tirelessly to help us get the color combination just right. Throughout the process, Malaika was very communicative, timely and patient. We enjoyed working with her and are extremely pleased with the final product.

Lesley Howard

Co-Owner / The Joyful Quill

Malaika was a delight to work with. We hired her to finalize our business name and design our accompanying logo, business cards, and flyers. To kick off the design process, she asks terrific, thought-provoking questions. Some of her queries were more helpful than those our business consultant asked! And then she followed up with information about how and why particular elements would (or wouldn’t) support the messages we hoped to send via logo and imagery. Several times we’ve needed quick turnarounds, and she’s consistently helped us meet those deadlines. In addition to customizing our images for specific advertising venues, when necessary she’s contacted the venues directly to confirm their specs. Her designs stand out and withstand the test of time. Our logo continues to receive compliments more than three years after she designed it for us.

Jeff Worden, Ph.D.

Ecological Innovations Researcher and Consultant

I have recently had the pleasure of working with Malaika on the branding and image development for my new research and consulting company in ecological innovations. Malaika is an extremely professional, dedicated, and responsive designer. She is open, understanding, easy to work with and brings a high level of technical expertise and versatility to the creative process. Malaika listened exceptionally well, and adapted and transformed complex ideas into strong and memorable graphic images. Malaika provided clear guidance throughout the entire process, turning a potentially daunting task into a pleasurable one. Malaika’s creativity and professionalism helped me to cleanly capture and express the reality of my new vision for myself and my company. I would recommend Malaika without reservation, and look forward to working with her in a continuing professional relationship.

Jane Goette

Co-Founder / Valley Voices

I’m happy to endorse Malaika as a graphic designer. She is an attentive, open, listener. Though we worked long-distance, Malaika absorbed our feedback and then presented several new options. With ventures like ours, often we don’t know what we want until we see it. Our skills are different than hers. We could talk/write about what we were trying to do and wanted to communicate. But we needed Malaika to translate those things into a logo and graphic design that expressed who we are and helped us connect with the audience we wished to reach.

Malaika came up with the perfect, simple, visual image to complement our text. She gave gentle feedback that helped us pare down the text and consider layout options. She also gave us practical suggestions to enhance the effectiveness of our flyers–things we’d not have thought about if she had not had the expertise to anticipate issues. At every stage of the creative process, Malaika was easy and open. It felt like it was always about us. Having had the experience of working with her long-distance, I can unequivocally recommend her services to others.

Mikael Brhane

President and CEO / Kinetic Solutions

Working with Malaika from Red Element Graphics was a pleasure from beginning to end. We engaged her to develop a new logo that will serve as the anchor for enhancing the marketing materials for our management consulting firm. Malaika was careful to ask the right questions to gain insight into our company and develop meaningful, powerful and creative concepts. As we’re located in a different city, we conducted the entire process remotely but we found it to be very easy and no different than dealing with a local firm. We were very pleased with the final product and would highly recommend Red Element Graphics.

Tom Scales

Co-founder / The Innocence Revolution

Our business is preventing child sexual abuse, a topic that intimidates many and frequently scares away the rest. We told Malaika we wanted posters to engage and mobilize societies worldwide to end this abuse. She heard our message, helped us to clarify many of the details for our plan and gave us a selection of fabulous options to choose from. As a result of this wonderful teamwork, we have engaged volunteers and organizations in over 30 states in the USA and over 30 countries around the world. The posters she created have been seen and used from Australia to Ghana and from Pakistan to the USA. We couldn’t be happier with the results in this first year and are proud to have Malaika’s extraordinary talent as a partner in our efforts.

Su Clauson

Co-Founder / Valley Voices

Malaika Imani zeros in on the essence of a concept to reveal its personality and soul, as well as an intriguing design. She educates us as she goes along, showing us why one design works while another effort might fall short. You come away from an encounter with her a little wiser.

Lisa Poley, Ph.D.

Co-Director / Village Resources, LLC

Working with Malaika was such a pleasure. She was a great listener, highly responsive, and really able to capture and communicate our organization’s identity into her design work. Her work for us has invariably demonstrated beauty and polish. In developing a promotional brochure for one of our clients, Jubilee, Malaika beautifully captured and expressed the feel the client was aiming for and the clients were very happy with the final product. Something I particularly appreciate in Malaika is her rare capacity to combine a sophisticated artistic sensibility with an ability for mastering and interpreting complex material. She has a real gift for creating clear, accurate, and well-written content that is also meticulously well-edited. In short—we can’t recommend Malaika enough when it comes to both the process and the final product!